Know more about the carbonated soft drinks

A soft drink or a carbonated drink is a drink that contains carbonated water (water dissolved with carbon dioxide under pressure), colouring (both artificial or natural) and sweetener. Sweeteners are artificial, natural or a combination of both. Common sweeteners include sugar, corn syrup, fruit juice or aspartame. Soft drinks are added with other ingredients which add to their taste. The word ‘soft drinks’ represent the non-alcoholic nature compared to others like whiskey, scotch or rum. It represents that soft drink can be consumed by both adults and kids. Drinks other than alcoholic ones have existed for a long but it is usually identified with their names instead of grouping it with the soft drink. It includes drinks like kombucha, sharbat and various other non-alcoholic drinks. In later parts of the century, soft drinks and the word carbonated drinks were used interchangeably, indicating soft drink as an edible carbonated drink. The carbonated drink contains dissolved carbon dioxide giving it a fizzy taste and effervescence when the carbon dioxide leaves the solution. Under normal atmospheric pressure and temperature, most gases like carbon dioxide find it hard to dissolve in a solution such as water. Therefore carbon dioxide is pressurised into the water under low temperature to increase the dissolution. Drinks are stored and kept under high pressure and low temperature while storing, transporting and at display in stores to ensure the drink’s fizziness. Carbon dioxide is weekly soluble in water. When the conditions of high pressure and low temperature are not satisfied, it escapes into the air. Effervescence or the bubbling seen in the bottle or the glass when it is poured is the CO2 leaving the solution.

Carbonated drinks like soda or soft drinks are available in even the remotest part of the world. Global beverages brands like Coca Cola are available in more countries than the ones that are covered under the United Nations. It is often quoted as a strange fact describing the popularity of soft drinks and the globalisation of taste and consumer behaviour. During the cold-war era, American soft drinks were a luxury in the soviet nations where it was banned and can only be afforded by rich and affluent. Soft drinks are available and are served in all the places ranging from small mom and pop shops and vending machines installed everywhere. It is served from glass, plastic to even small poly bags in different parts of the world to increase its availability and ease of carrying. All the major global beverages brands have become global brands with billions of revenue, profits and product offerings. It has found itself as a part of everyday conversation and has integrated itself into the life, culture and the general zeitgeist of society.

Plain carbonated water or soda is simply the water treated with carbon dioxide. It contains no other ingredients. It is also called sparkling water as compared to normal water in many western countries. In many western restaurants, they act as a replacement for water in many cases. Most of it is because water is tasteless compared to that smooth fizzy taste of soda. Soft drink is manufactured when the carbon dioxide is forced to dissolve in a water-based solution containing sugar and other flavouring substances. Mass market availability and industrialisation have increased access to soft drink throughout the world. Consumption in developing or underdeveloped nations is much lower compared to that of countries like the USA and Germany which have high per capita carbonated beverage consumption. It indicates that carbonated beverage consumption is at a nascent stage in countries like India, setting up a huge opportunity for the local entrepreneurs for manufacturing their brands.

Soft drinks are getting more versatile with the changing consumer preference and habits. They are innovating for the changing times and market adaptability. There is a successful drive to incorporate local flavours and taste to serve the customers better. There is a panoply of tastes and flavours for the consumers to choose from with hundreds or even thousands of brands trying to capture consumer’s imagination, wallet and taste buds.

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